Our task was to create an overarching promotional package for University of Sunderland with the ultimate goal of increasing the number of students on Higher and Degree Level Apprenticeships from 40 to 300 by October 2017.

The initial Higher and Degree Apprenticeships launch event was a huge success with over 100 notable guests from the target audience engaging with the wide range of marketing materials and animations we produced and opened by the Duke of York. You can read our journal post here

A second stage was the delivery of a bespoke multi-channel PR and advertising campaign where messaging was further developed for a diverse range of business audiences.

Further developing the over-arching higher and degree apprenticeships brand house style, print and digital campaign adverts were created for publication in The Journal, Sunderland Echo, Contact magazine, NE Times, BQ2 and LinkedIn.

Campaign messaging was of key importance to further enthuse the audience, with a strapline employed that not only informed the audience of the practical benefits of partnering with University of Sunderland but also engaged them emotionally.

The campaign was successful in positioning the University of Sunderland as a leading authority on higher and degree apprenticeships. For more information click here