The Old Boat House Food Group
The Old Boat House Food Group was established in 2014. Everything is my Design suggested the creative solution of creating a parent brand for their growing portfolio of restaurants which started with The Old Boat House in Amble and has grown to four venues across Northumberland as well as a bakery and outside catering business.
As the food group has grown, complementary identities have been produced for each individual venue, which are strong enough to work alone as well as part of a suite. A website redesign was also created for the group featuring bespoke photography of the unique venues and surrounding landscapes, giving a charming, rustic yet confident feel. With the help of Everything is my Design, The Old Boat House Food Group have been able to position themselves as a regional leader in the food and drink and tourist economy.
Everything is my Design continue to provide bespoke marketing support for The Old Boat House Food Group, including social media, production of marketing materials, advertising and awareness raising campaigns. As a result of this support, The Old Boat House Amble has for the the past two years has won ‘Coastal Fish Restaurant of the Year’ in the Fishing News Awards. This in turn has led to increased turnovers at all The Old Boat House Food Group restaurants and a greater level of national exposure for the group.
With a clear brand hierarchy in place, The Old Boat House Food Group have grown to incorporate new and innovative venues for Northumberland. La Famiglia is a rustic Italian restaurant but with a Northumberland twist, offering a mix of authentic Italian and Northumbrian ingredients. Everything is my Design created the brand identity and visual personality for the venue, with a brand styling that was modern and vibrant but also homely and authentic.
The branding created for Blyth Boathouse take the rustic spirit of the original Old Boat House Amble and gives it its own distinct personality that reflects the venues stunning architecture and location. It was crucial that all the branding for The Old Boat House Food Groups enterprises had a clear synergy and energy. Everything is my Design created a suite that allows each venue to have its own unique personality while all encompassing the shared values and drive that has made The Old Boat House Food Group famous.