Rape Crisis Tyneside and Northumberland
Rape Crisis Tyneside & Northumberland provide free, safe and professional support for women and girls who have experienced sexual violence. Everything is my Design helped RCTN go through a period of change by adjusting the brand identity, redefining the brand values and aligning them with a strategic marketing focus.
Particular care was taken to stay true to the sensitive nature of the subject and present Rape Crisis Tyneside & Northumberland in a warm yet impactful way. We defined a new visual style, refreshing the identity to create a new colour palette while employing stronger, more effective messaging.
We created the brand identity, brand guidelines, iconography and various printed materials with an overall feel that conveyed trust and became a haven of protection and reassurance that reveals an organisation that is professional and supportive. The arc-like roof reaches over the type as a symbolic device to demonstrate these qualities.