Particular care was taken to stay true to the sensitive nature of the subject and present Rape Crisis Tyneside & Northumberland in a warm yet impactful way. We defined a new visual style, refreshing the identity to create a new colour palette while employing stronger, more effective messaging.

We created the brand identity, brand guidelines, iconography and various printed materials with an overall feel that conveyed trust and became a haven of protection and reassurance that reveals an organisation that is professional and supportive. The arc-like roof reaches over the type as a symbolic device to demonstrate these qualities.