Jumpin’ Hot Club
Jumpin’ Hot Club have been bringing rockin’ roots, country and blues, reggae and world music to the North East for over thirty years. Jumpin’ Hot Club supports artists and showcases the best of Roots music talent from around the world creating a connected and energised community around Roots music in the North East.
Everything is my Design were approached to extensively rebrand Jumpin’ Hot Club. After researching the iconic history and heritage and delving through an impressive archive of posters and ephemera, we were inspired to create a logo that was an expressive representation of the Jumpin’ Hot Club ethos that celebrated the organisations bright future while referencing it’s eclectic past.
The logo utilised a hand drawn typeface that is energetic, musical and invigorating. A confident mono approach was taken which served to anchor the brand with an authority and experience which affirmed Jumpin’ Hot Club’s position as a driving force in the North East live entertainment industry.
A full brand package was created including brand styling guidelines, social media assets and printed collateral. The centrepiece of the relaunch was the new Jumpin’ Hot Club website. A custom WordPress site was designed and built to showcase the work of Jumpin’ Hot Club and inform their large audience.
The site functioned as a key sales tool and the central source of information for the Northern roots music community, allowing Jumpin’ Hot Club to grow their audience and continue to promote the joy and celebration of music’s power to unite and inspire.