Our brief was to find a mechanism for summarising and explaining the service including the benefits and potential positive outcomes Explore Counselling can provide to clients. This meant finding a solution that was approachable, intriguing and relatable. We chose to graphically present the process a client goes through from beginning to end in a sensitive, warm and easy to understand illustrative style.

The leaflet was folded down to A6 size keeping the information private and personal, which then opened up to form an A3 poster. The style was kept simplistic and colourful to appeal to Explore Counselling’s wide demographic and varying typical audience.