Chester Zoo Palm Oil Challenge
The Chester Zoo Palm Oil Challenge aims to raise awareness of the issues surrounding the dangers of palm oil and the threats facing the forests and wildlife in South East Asia.
In collaboration with Chester Zoo, Everything is my Design worked to create a marketing campaign to raise awareness of issues around palm oil. A creative concept was generated which included extensive signage within the zoo, printed materials for external communication and shareable social media graphics. Concepts were based around a bespoke illustration style, which we developed extensively from the existing Chester Zoo brand. This multi-channel, multi-format strategy ensured diverse coverage of the cause delivered to a broad range of audiences.
For more information on the Palm Oil Challenge and how you can get involved, go to chesterzoo.org/support-us/palm-oil