Chester Zoo – Palm Oil Learning Resources
On the back of our successful Palm Oil Challenge campaign, we were commissioned to produce a set of Palm Oil Learning Resources that would be aimed at 3-19 year olds. We produced a series of animations that discussed the numerous stages of the supply chain of palm oil.
The audience were challenged to question their choices as consumers and how their choices could have a huge effect on the rest of the supply chain.
Using an illustrative style that is consistent to the Chester Zoo brand, we visually discussed what happens in each stage of the process.
The complex themes and issues were presented in an appealing and easy to understand way, while paying particular attention to the pacing to keep the audience’s attention.
The learning resources were used by teachers and students to encourage the use of sustainable palm oil and to celebrate those who are producing palm oil sustainably.
The visually intriguing style of the animations and concise information given ensured the audience were educated, entertained and informed on an issue that is of global importance.